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Teavana Annual Report

Teavana Annual Report | Alison Farone 

Annual Report | Teavana

Teavana is a specialty retailer of tea, tea wares, and other tea related merchandise. For their annual report, I chose to showcase the narrative to explain what the definition of tea is to particular groups of people. To reiterate this concept, specialty paper inserts were added with listed words that the specific group would describe tea as. The paper also represents the feeling of a tea bag.